5 Post Ideas for Brands Without A Product Yet: When you’re launching a new brand, it’s always great to build some hype before you actually launch. One way a lot of people do this is actually by posting on social media. This can be difficult sometimes as products can take months, if not years to develop, and you need to start building awareness now! Well, don’t fear as we’re going to show you 5 post ideas for brands without a product yet.

1. Educate your audience

Education is key no matter what niche you’re in. If you have a product or service that’s going to benefit people, then start teasing them and educate them on why you’re new product is going to be the best out there along with a range of benefits.

It doesn’t just have to be piled all into one post either. You can create multiple posts in the lead-up to your product launch to let your audience know all the benefits. Some users may be curious and actually comment and ask a question. That’s your chance to spark a great conversation that could lead to a sale!

Make this information bite-size and easy for your audience easy to consume. They don’t want to see a boring bit of black and white paper explaining the scientific benefits of your product compared to another company. Cut it down to 3 or 4 words and create a great-looking image and overlay this text on top.

2. Behind the scenes content

What is behind-the-scenes content? It’s content you don’t polish and photoshop to look mega fancy. For example, if you have a photoshoot for your product, it could be great to blur out your product and share a picture of the process. Lights, camera, action!

Not only does this excite the audience, but it is also a great way to show your audience that stuff is actually happening. It keeps them engaged with the process.

Some ideas for behind the scenes content is:

• Staff
• Showcase your businesses personalities
• Daily life
• Updates on projects you’re working on
• Inside look into your office
• Packaging process

Behind the scenes content also shows that you are human and not just a bot posting and scheduling on Instagram.

3. Facts!

Everyone loves a fact. They’re fast, easy to consume, and very interesting most of the time. You can post a fact about absolutely anything. Your product, brand, niche, staff, industry whatever! It’s completely up to you as long as it’s interesting and actually relevant to your business.

It doesn’t always have to be some super useful information, it can also be fun and exciting. For example, post a fact about how many coffees you have consumed while building your product or brand. “Did you know that we have consumed 2,300 coffees throughout our design process”. It’s still relevant but it’s also quite funny!

This is also another chance for a user to comment and for you to spark a conversation!

4. Make a meme

Look memes aren’t going to be for every brand. Some brands may be too serious and a joke isn’t something you can make… but for those fun and exciting brands take advantage of memes. The engagement rate is really good (if it’s a good meme) and there’s a higher chance that the user will share it with other users!

Memes are best left for the younger audience, so if you’re aiming your product or service at an older audience then maybe skip memes…

Not sure how to use memes? Well here’s a great guide to memes!

5. Start a conversation

Share an image or caption that sparks a conversation with your audience. This is most likely going to be a question but it’s great if you need help on something but don’t want to give away too much. For example, if you’re creating a new cake, and you have built up a small following, ask them the question of if they would like vanilla or chocolate.

Not only does this get the user to engage, but if that same user sees a cake with the filling they selected, there is a higher chance they’re going to check out and buy that product!

Here are 20 social media conversation starters:

• What part of the world are you in?
• What are you currently reading?
• iPhone or Android?
• If you didn’t have to sleep, what would you do with the extra time?
• Dog lover or cat lover?
• What one thing would you tell your 20 year old self?
• Who is your idol?
• When you were little, what did you dream about becoming when you grew up?
• What movie, book, or tv show could you live in?
• What is your favorite easy dinner?
• How do you de-stress? 
• Do you have pets? What are their names?
• What’s your favorite way to waste time?
• Chocolate or vanilla?
• What is your current favorite song?
• Do you listen to music while you work?
• How many hours per week do you tend to work on average?
• What is the strangest thing you’ve ever eaten?
• Cake or pie?
• What are you grateful for today?

Of course, these aren’t all going to be relevant to your business but I’m sure you can think of some other questions!

Completely lost and have no idea how you’re going to do all this and set up your business? No need to worry! That’s our job. Get in contact with us to see how we can help.