Do you get a lot of visitors to your website, but they don’t convert? Well, there’s a few things you could be doing wrong, and we will cover 10 ways to effectively increase your conversion rate on your website.
Conversion rates are important for every business. Whether you’re an eCommerce store trying to boost sales, or a service-based business trying to increase the amount of contact form submissions you get, conversions matter. The more conversions you get, means more money in the bank for you.
Let’s go over 10 ways to successfully increase your conversion rates.
1. Shorten your forms.
Users don’t convert for a variety of reasons, one of which is difficulty in the process. If you have a long-form, for example, visitors may be reluctant to fill it out.
It’s your responsibility to erase hesitation, not create it. You can build trust with your audience by shortening your forms. Furthermore, because it takes less time to finish, consumers are more inclined to do so.
Let’s be honest, attention span is now very low, so you cannot expect a user who is used to things being done in 2 seconds on the internet, to fill out a 15 field form on your website. Shorten the form, and watch your conversion rates shoot through the roof.
2. Include social proof!
Did you know that before making a purchase, 89 percent of people read online reviews? Positive evaluations are one of the top three purchasing triggers for 49 percent of consumers, according to the Canvas8 survey commissioned by Trustpilot. Your reputation and internet presence, without a doubt, has an impact on your conversion rate. That is why social proof should be included on your website.
Just take a look at Amazon. The reason why some products do so well compared to others is down to the fact that they have hundreds, if not thousands of more reviews.
Now we’re not saying you need hundreds of reviews on your page (although it would be nice!), but if you have reviews visible on your page compared to your competitor, then there’s a high chance they would rather pick your business over theres.
You can include a link to your Yelp or other directory page where customers can leave reviews. You should also provide testimonials and reviews on your site so that people aren’t directed to a third-party site.
Your customers should be able to tell that they enjoyed utilising your product or service. Your conversion rate will suffer if it isn’t.
3. Add live chat.
If a web visitor does not convert, it is possible that they have concerns or questions about your product or service. Consider adding live chat to your website to avoid losing potential consumers.
Your customer service or sales representatives can use live chat to address the concerns of potential customers who are on the fence.
This is also great for existing customers. If something has gone wrong, people hate waiting. They can get frustrated and this is due to the fact that online users hate waiting! They are very used to fast service these days.
A live chat can allow you to talk directly to the customer and fix things straight away.
4. Conduct A/B testing.
It’s not always obvious what works and what doesn’t. You should do A/B testing if this happens. See what types of headlines, colours, copy, layout, and CTAs work for your audience. Experiments should be creative.
You may, for example, experiment with a completely different style of CTA or altogether change the format of your copy.
If you’re trying new marketing strategies like PPC then A/B testing is a great opportunity for you to test which page/element works better for your business.
The image is by Towards Data Science on how to conduct a/b testing.
5. Look into abandoned cart email campaigns.
Have you ever visited a website, added something to your cart, and then chosen not to complete the transaction? We all do it, which means it’s most likely happening on your site as well.
You must not overlook those potential customers. An abandoned cart email campaign should be sent to everybody who leaves their cart unattended.
You’ll give consumers a reminder about the things in their basket, then follow up with a follow-up email that may include a discount or offer.
You’ll miss out on conversions if you don’t send this email.
6. Improve your website page speed
When it comes to mobile conversion, page speed is a major roadblock. This is the amount of time it takes for your content to show up on the screen
If your mobile page isn’t converting as well as it could, use Google’s PageSpeed tools to check its speed. This will measure the speed of your mobile page.
Did you know that sites that take longer than 3 seconds to load lose 40% of their visitors? A one-second delay in page response on mobile might result in a 7 percent loss in conversions.
Images should be smaller and compressed to improve page speed. Additionally, your website should be mobile-friendly and responsive.
7. Optimise your website for Mobile
Mobile optimisation has become more critical than ever when Google implemented mobile-first indexing. If you don’t optimise for mobile, it’s possible that your Google ranks could suffer, resulting in fewer conversions.
“How do I make my site mobile-friendly?” you might be thinking.
Before you get started, keep in mind that the mobile and desktop user experiences are not the same.
To check if your website is mobile-friendly, utilise Google’s mobile testing tool. You’ll get suggestions on how to improve the mobile performance of your site using this tool.
For example, you may need to increase the font size on mobile, reduce your graphics, or speed up your page.
8. Localise your websites content.
Mobile users are typically on your site in search of contact information, to learn about your location, to get directions, or to read reviews.
That is why local marketing and SEO should be prioritised. This entails developing local content, establishing location pages to your website, and managing your online directory listings.
Consider localising your content to enhance your mobile conversion rates and rank higher in local searches.
9. Add a pop-up to your site.
The average conversion rate for all pop-ups is 3.09 percent, according to a Sumo study if you execute it correctly, you can achieve the top 10% of pop-ups, which have a conversion rate of 9.28 percent on average.
Your conversion rate will skyrocket as a result of just one change. It also works on every website I’ve tried it on.
Here are a few basic ideas to help you get the best conversion rate possible from them:
- Try a few various offerings (PDFs, premium content, different items, additional freebies) until you find one that you love.
- However, a 30-second delay timer on the pop-up prevents them from being irritating.
- Make it simple to close the pop-up window.
- Set a cookie to prevent the pop-up from appearing more than once per user. Most pop-up programmes allow you to accomplish this.
This combination will increase conversions dramatically while reducing complaints to a minimum. You won’t irritate anyone, and you’ll reap all of the benefits.
You can skip the rest of this list because the impact on your conversions will be so significant.
10. Remove distractions
There’s nothing more irritating than browsing a website that sends you in too many different directions.
Your landing page should be easy to read, understand, and navigate. Don’t include anything that isn’t absolutely necessary. Only include the information that your visitors require.
Implement the following (and not much else) whenever possible:
- Benefits and features
- Headline and subheadings
- Visual combined with context, which shows what you’re offering
- Testimonial and/or reviews
Hopefully, after reading our blog on 10 ways to successfully increase your conversion rate, you can take everything we have said and implement it into your own website.
If you do, let us know how it goes!