If you’re a business owner and you clicked this 5 ways to optimise your website for lead generation blog, then there’s only really one reason you’re here. You want more leads!
One of the best ways to do that if you already have a website is to optimise your website for lead generation.
Now having a few click-here buttons are great but it just isn’t that effective anymore when you’re competing with some huge names who have millions to spend on website design alone…
Let’s go over 5 of the best ways you can optimise your website for lead generation. There are more ways, probably 20-30, but from our research and experience in the world of websites and lead generation, these are the best!
Video version of the blog can be found here:
Implement a live chat function
Why should you implement live chat? Users hate waiting. A live chat function could mean the difference between a lead, or no lead. If they don’t pick you, then they will most likely pick someone else.
The attention span of users has gone down from 12 to 8.25 seconds. An email can take 24-48 hours, so this puts users off, but a live chat function can take just 10-20 seconds. From my own experience, I always prefer to use the live chat function, over a standard email form any day of the week!
If you have the necessary development resources, you may add a live chat option to the sites where customers are most likely to ask for help or information.
With WordPress, adding a live chat service is very easy, and most applications will have easy-to-use documentation, and most likely a live chat option for the support!
Depending on who starts the conversation and what questions your visitors have, you can even integrate your customer service staff with your live chat feature. This guarantees that every website visitor’s needs are satisfied regardless of where the conversation takes place.
How much does a live chat function cost?
Here are three of the best live chat services.
“We believe that every business with a website needs tools to communicate with its customers. LiveChat fills in for phone calls, which are time-consuming and for e-mails, which tend to be slow. That’s why we created LiveChat – an application that enables the visitors on your site to chat live with your customer support. It’s a solution dedicated for e-commerce and customer care. Unique greetings and powerful reporting are just some of our features that will aid you in your day-to-day business activities.” – Live Chat
“Zendesk makes customer service better. We build software to meet customer needs, set your team up for success and keep your business in sync.” – Zen Desk
Olark – Starts at £27/month
Olark is a full-featured live chat with a lot of features. It’s worth checking it out, and signing up for the free trial!
Add forms to the pages that get the most traffic
Now you don’t need to add a form to every single page, but just the main service pages or local SEO-based pages will work.
Use Google Analytics to work out what pages have the most visitors and add a contact form to them.
Ideally add them at the top if you can, to make it as easy as possible for the user.
If you can, try to keep these forms to around 3-5 fields to make sure your user is ready to enter this info. Don’t give them a 30-field form if they don’t need it!
Optimising each step of the lead generation process
Now this means don’t just optimise one page but optimise every single page within a user journey.
Let’s say you create a blog, and you optimise the whole blog and it does really well and brings in a lot of users. Let’s also say that you have a CTA (Call-To-Action) on that blog and when users click through, they enter a page with a form.
Now you cannot neglect this next stage. You need to also optimise the form, and the content on this page to make sure that the user fills this out.
One better after this would be adding a personalised thank you page that says thank you ‘users name’. Remember, small things like this count!
Use Google analytics to see what journey the user enters, and then optimise each one of these pages!
Does your website design attract users?
Now, this is where you need to be honest with yourself and get some outsider opinions.
Does your website actually look attractive, and would you trust it for one, but two actually fill out a form on the website?
Take a look, examine and then build upon what you have to build the best-looking site possible.
Now it doesn’t need to win any awards, but it needs to be sleek, easy to use and nice to look at! All of these factors equal a trustworthy website.
Learn how to use heatmap software
Now looking at data is good, but you’re not a mind reader.
If only there was a way to actually see how the user interacted with your website and landing pages… Oh, wait there is!
It’s called heatmaps. These are visual data points that allow you to see click by click, and mouse movement by mouse movement down to the second!
There are hundreds of different tools, but the best ones we have found by far are.
“Hotjar is a powerful tool that reveals the online behaviour and voice of your users.” – HotJar
“Crazy Egg takes a snapshot-in-time of your webpages and generates five easy-to-understand reports that display your visitors (and users) click behavior. You’ll learn a lot about your web design and how your customers interact with your page elements and layout. This is the key to unlocking page improvements that’ll increase your bottom line.” – Crazyegg
Watch real user journeys, with automatic Friction Scores that detects where to focus first. – Mouseflow
So that rounds it up. There are 5 ways to optimise your website for lead generation to ensure you get more leads in the future!