So, what exactly is digital marketing? Digital marketing is omnipresent. It includes things like online videos, display ads, paid social ads, social media postings, SEO, and more. Digital marketing is any marketing that uses an electronic gadget to promote a brand’s message and track its effectiveness.
You may use PCs, phones, tablets, and even smartwatches to access digital marketing. It’s a potential platform for digital marketers as long as it’s connected to the internet. We live in a fully wired world, with more than three-quarters of Americans online on a daily basis. This is most likely the same statistic in the UK.
So, what exactly is digital marketing?
The promotion of a brand via the internet and other digital channels is known as digital marketing, or online marketing. Web-based advertising, email, social media, and video are the most frequent – and effective – kinds of digital marketing.
Digital marketing outperforms traditional marketing while using fewer resources due to the internet’s massive reach. Traditional marketing tactics include magazine ads, direct mail, television commercials, and billboards. Everyone can understand these mass media strategies.
It was a game-changing innovation at the time, expanding the reach of the tiny town or metropolis to the entire country. However, it meant promoting to people who had no intention of buying your goods or services.
Digital marketing differs from traditional marketing. It takes a tailored strategy, focusing on customers who are interested in your business.
What’s the difference between Inbound Marketing & Digital Marketing
These two names are frequently used interchangeably. Though there are some underlying similarities, they don’t signify the same thing.
What is Inbound Marketing?
Customers are targeted through content creation in inbound marketing. It’s termed inbound marketing since it brings in consumers. Outbound marketing, on the other hand, comprises information that your consumers may not desire – think cold calls and hard pitches. Inbound marketing is less expensive and provides greater value to customers.
What is Digital Marketing?
Inbound marketing is part of digital marketing. It’s more of a catch-all word for all types of internet marketing.
Digital marketing is technically defined as spam emails as well as well-planned mailing lists. The first is outward, whereas the second is incoming.
Inbound marketing is the most effective kind of digital marketing. It establishes the objective of your content: to add value to your consumers, while your digital channels serve as a platform for promoting and advertising what you’ve created.
B2B Marketing VS B2C Marketing
Any marketer will tell you that the most important question in a marketing effort is “who is the customer?”
Your consumer base should be at the center of your digital marketing plan. After all, that is the main advantage of this strategy: you don’t have to communicate with everyone.
Except that your consumer isn’t always a customer: they’re a competitor.
B2B Digital Marketing
Digital marketing for businesses to businesses (B2B) requires a more professional and knowledgeable approach. Such marketing is defined by complex issues, data-driven reporting, and expertise. B2B marketing is often based on reasoning and proof.
Fellow businesses rarely make hasty purchases, preferring to build long-term relationships with the companies with which they collaborate. You want to establish your authority, quality, and competence.
B2C Digital Marketing
Digital marketing for business-to-customer (B2C) is more spontaneous, emotive, and “hype” oriented. Because customers aren’t always aware of your products and services, your marketing efforts must frequently focus on clarifying the fundamentals: who you are, what you sell, and why. In other words, your material will be closer to the top of the content marketing funnel.
It’s less about generating leads and more about increasing brand recognition. To convert interested people into consumers, use calls to action. Create entertaining yet educational material such as guides, how-tos, short tutorials, and product comparisons.
There are many different types of digital marketing.
Here are a few:
- Content marketing – The most popular type of internet marketing. Content creation is a method of educating, engaging, and exciting your audience. Depending on your aim, your material will change.
- Social Media Marketing – The goal of using social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube is to raise brand recognition and increase visitors to your website. Social media is becoming increasingly popular in B2B marketing. According to the Content Marketing Institute, 61% of B2B content marketers are increasing their usage of social media.
- Paid Marketing – It might be pay-per-click advertising to climb to the top of a search engine results page, or affiliate marketing to promote someone else’s business. You may even pay for a magazine or other content provider to create a story about your company through native advertising. Just make it clear that it’s being sponsored.
If you are interested in getting your business started with digital marketing, then please get in touch with us here.