Why should I have a mobile-friendly website?

Having a website is an amazing way to connect with your customers and also a great way for customers to find you online. But your website is almost useless if it is not mobile-friendly. By mobile-friendly, I mean that you can view your website on a phone, tablet, or computer and look amazing no matter what device it is on.

I am sure you have been on a website before and had to pinch and zoom to find something on the website because it was too small? That’s an unresponsive website, and I almost guarantee you were frustrated and didn’t have a good experience. 85% of adults said that when viewing a website on a mobile device, it should be just as good, if not better than the desktop website. Imagine 100 people clicking on your website, and instantly not being happy due to the fact that it doesn’t work properly on a mobile device.

With mobile traffic being up 222% in the last 7 years, it’s essential to have a website that works just as good on your mobile device than it does on your desktop.

In 2015 Google rolled out a change to the search engine algorithms which now factors in the responsiveness of a website. To put it straight, if you don’t have a mobile optimised website, it’s going to be a lot harder for your website to rank organically on page 1 of Google.

Why businesses need mobile-friendly websites

As a business, having a website is key, but having one that works on mobile is even more important. As I mentioned above, adults get frustrated pinching and zooming in to read content on websites that don’t work. If 100 people walked into your store, and 85% of them got frustrated and had a horrible experience, you would change whatever was bothering them almost instantly. The same attitude should be applied to your website if it isn’t mobile-friendly.

Here are 3 of the reasons your website should be friendly if you are a business:

• You can reach out to more customers that have smaller devices.
• A great mobile experience can lead to an increase in sales and conversions.
• Stay ahead of all the other business that don’t have mobile-friendly websites!

If you have a website but it’s not mobile responsive, please get in contact with us, and we can help you by offering our web services and help you build a mobile responsive website.