What is Normal SEO
Mobile SEO: SEO which stands for Search Engine Optimisation is the process of optimising your website in order to appear ideally on the first page when someone types in something relevant to your website. For example, if your site is targeting a keyword like Baker in London when someone types that in on Google if you’re SEO has worked then you should appear on the first page.
Just because you’re not on the first page doesn’t mean your SEO hasn’t worked, it might mean that you’re a few more pages back and need to put in the extra work to get to the first page, or you’re not optimising your site for the correct keywords.
What is Mobile SEO
As more people are using their mobile phones to browse the web many websites still aren’t optimised for Google. Google doesn’t like this as they don’t want to display results that people aren’t going to like. So you will need to optimise your site so it works well on mobile. A few key examples are page speed, mobile site design, and many more we will discuss in this blog.
How do I optimise my website for Mobile?
While new SEO tactics will always come about, here are some for sure ways you can improve your mobile SEO. As SEO can take quite some time to see results, putting in the work now and getting these done will pay off in the future.
If a page takes longer than 3 seconds to load over a quarter of users will click away. So you can imagine if someone is looking for some information fast and your website is taking forever to load, then there’s an extremely high chance they’re going to go to the next site which is most likely your competitor.
Google also ranks fast loading pages above slow speed pages, so even if you get that page speed below all of your competitors then you’re going to have a higher chance at getting to the top.
Faster pages are more efficient and lead to a much better on-page user experience which will eventually either lead to an increase in sales or leads.
Site design for Mobile
Mobile devices were not a thing when websites started to become mainstream so even though it’s been a long time, a lot of websites out there haven’t been designed for mobile and to this day there are hundreds of thousands of websites that require you to pinch and zoom to even read a website. If this sounds like your business’s website, please feel free to get in touch so we can help you with a brand new website that smashes your competition out of the park.
Don’t use pop-ups
Just because your pop-up is perfect, it doesn’t mean it should be on mobile. As the close button is normally a tiny X on the screen, it can be an absolute nightmare to close on a small screen. If a user struggles to close the pop-up, there’s a good chance they won’t make it through to the content they went there for in the first place and end up closing your page as a whole.
Design for the fat finger
If your touch screen navigation buttons are too wide, too small, or in the way of a finger trying to scroll the page, you risk making an accidental click.
Optimise for local search
Remember to optimise your mobile content for local search if your business has a local search. Standardizing your name, address, and phone number, as well as providing your city and county name in your site’s metadata, are all examples of this.
While these are only a few of the ways you can optimise your site for mobile, these should help you by getting ahead of your competitors. To learn more about SEO please click here: SEO.