User journeys on websites refer to a sequence of steps that a user takes to reach a goal or objective you have set. This includes all of the different touchpoints, from what source they came from, to the final click or action they make on your website.
User journeys frequently involve many stages, such as awareness, contemplation, and decision-making, and may entail several online activities, such as exploring product pages, adding goods to a cart, completing forms, and making a purchase.
We can help you develop an optimum user experience that caters to the requirements and preferences of your target audience by understanding the user journey on a website. Increased engagement, conversions, and eventually higher company success can result from this.