Sculpt Success couldn’t seem to get their foot in the door social media-wise. The website had done very well, but somehow couldn’t quite succeed on Instagram & Facebook. Before Kaizen Five stepped in, Sculpt Success were using simple black and white image quotes to post, and this was maybe 3 times a month, which was nowhere near what they needed.
We planned up a strategy, which included curating content that would make people want to share it. Sculpt Success is all about motivation and inspiration and thought the best way to do this would be by creating quotes with powerful backgrounds. For example, we would use luxury cars and exotic destinations like you can see in the 2 images below.
Within 1 month the Instagram account has gone from a follower count of 98 all the way up to 850 followers. Now you can see how over time that is going to mean 850 people could potentially share their posts to all of their friends.
On Facebook Sculpt Success went from 98 likes to over 200-page likes. That is a 517% increase on page likes. The posts reached over 15,000 people, with an 856% increase from the previous month.