What is a landing page?
A landing page is a web page that has one aim in mind: to convert visitors into purchases, leads, or any other sort of “conversion.” Landing pages frequently include lead forms, phone numbers, and other CTAs (calls to action) that a firm may find important to guarantee that a page visitor continues down the conversion funnel.
Landing pages don’t have to be “custom-made” stand-alone sites; in fact, any standard web page may be used as a landing page. However, as you’ll see in this article, putting up a decent landing page is critical to the success of your marketing efforts.
What is the purpose of a landing page?
In brief, a landing page (when properly created) will eliminate potential distractions by eliminating interactive components such as menu bars, links, and other similar features found on a website. You’re more likely to effectively route each page visitor to where you want people to go – contact form, arranging a phone call, etc. – if you remove user distractions.
The best landing page practices
1. Choose the appropriate headline
High bounce rates on landing pages are not unusual. This is frequently because a page is overly cluttered, or it is unclear what the page is for. Choose a clear headline that your visitors will grasp within seconds of coming to keep your bounce rate as low as possible. The first thing they’ll see is your headline, which should explain the contents of your landing page simply and swiftly.
2. Choose the appropriate image
When it comes to creating a successful landing page, images are crucial. The goal of your image is to convey emotion; it should convey how your visitor would feel after receiving your offer or service. You should constantly try your best selections because some photographs may function better than others.
3. Make sure your written information is easy to understand.
Make certain your landing page does not fail at the first hurdle. The text on your landing page should be clear and succinct, and it should direct your visitor to the CTA you want them to complete. In general, the finest content will communicate directly to the visitor by using “you” and “your” throughout.
4. Make sure you have a clear call to action.
The call to action (CTA) is perhaps the most crucial aspect of your landing page because it is the first thing that visitors will interact with. The CTA button should stand out from the rest of the page, so choose a colour that contrasts with it. Make it obvious what you want your visitors to do. Use an action term like “Submit,” “Download,” or “Book Now” to clearly communicate what you want visitors to do.
Still not sure how to create the best landing page, then get in touch with us, and we’ll help you build the best landing pages possible for your business.