Does Web Design Affect SEO: SEO, like the website, is an important aspect of an online business. SEO is influenced by web design in a variety of ways. Without these elements, your online business is incomplete. Web design is critical to your marketing efforts since it has a significant impact on your website. A user-friendly website is always preferred by Google. A well-designed website makes it easy for both users and search engines to traverse the site.
If you pay attention to Google’s algorithm changes, you’ll notice that it’s aiming to give visitors the most relevant result and pleasant website experience possible. SEO begins with site design, and it keeps your business competitive by including several factors that effectively enhance your search ranks. Keywords are crucial in this case because they aid in the improvement of your SEO efforts.
Remember that while keywords are extremely important, you need to have the basics like the site design right first before you move all your effort to the keyword research stage.
Does Web Design Affect SEO: Let’s jump in and have a look at 5 reasons why web design affects SEO
1. Page Speed
Page speed is important because it is one of the key variables Google considers when determining a website’s ranking. The search engine Google uses a variety of elements to calculate its ranks. It’s crucial since your users will appreciate the improved page speed. They will also feel at ease and glad to return to your website on a regular basis.
Due to the heavy image, flash plugins, and other unnecessary messes, your website gets slow. Users may not want to return to your website if you do it this way, and you may lose a significant quantity of traffic.
2. Mobile usability
Smartphones and other mobile devices are used by a rising number of Internet users, and your site must be accessible to all of them. Not only will this improve the user experience, but it will also improve your chances of ranking well in Google’s search results now that mobile-friendliness is a ranking factor.
Responsive design, which makes your site accessible on all devices and browsers, is the best solution to handle this. Duplicate content is also avoided with responsive design, which can happen if you have a separate mobile site.
3. Readability
While your designers may be more concerned with the non-text parts of your site, it’s critical that they select fonts and sizes that are easy to read for your visitors.
Unless the body content is taken from an existing site (or pre-written) and included in your design standards, your designer should know to provide plenty of room for copy. To rank high, you’ll need a lot of useful, optimised content, and a design that simply looks fantastic with a few phrases of text will irritate your SEO.
4. Code
When it comes to building a website, the developers have a few different options they can pick from when it comes to coding your website. Most stick to HTML and CSS for a good reason.
Flash sites look great but they are extremely hard to optimise and as a result, they never really show up in the search rankings. If your developer ever mentions flash, tell them no or at least ask them to give you a good reason to use it!
5. Navigation
Because navigation is one of the most critical aspects of a good user experience, you should keep it simple. The more easily your site visitors can locate what they’re looking for, the more likely they are to convert.
Easy-to-use navigation also reduces the likelihood of visitors becoming confused and abandoning your site, lowering your bounce rate and improving your rankings.
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