Do I need a website for my business?: If you’re a business owner and aren’t sure whether or not you need a website, let me save you the hassle and tell you right now that you need one. Not just any old website that you can build your self, but a professionally designed and built website that is going to catch the attention of your customers straight away.
Let me explain why you need one:
A website looks professional
84% of people think a website makes your business look more credible than businesses who only have social media profiles. Your website is also the ideal spot to flaunt any expert accreditation’s or grants your business has.
Having a website allows you to show your customers your work without them ever having to leave their houses. This statement works great for the current coronavirus situation that has left thousands of businesses stuck at a halt as they have no other way to sell their product than through there store. Whereas other businesses and stores have managed to continue at a slower pace taking everything online.
In addition to that, having a website requires a domain, and that means you can have a professional email that includes your domain. For example, let’s say you’re getting in contact with a florist about some flowers. You receive the email and it’s from [email protected], that doesn’t look very professional, does it? Well not only can Emma take orders online now through her new website, but she also uses the email [email protected] Now that looks a lot better to a customer.
You can display great reviews from customers
With 93% of people saying online reviews actually impact their buying decision, displaying your previous customer’s reviews on your website is critical.
We recommend having 8 great reviews on your website. If you can use detailed reviews that describe the customer’s experience rather than just a simple comment, then it will be a lot more effective. Three out of four consumers trust a company if the reviews are positive and 73% of consumers say a positive review makes them trust a local business more.
You can drive traffic through Google
Nearly 46% of all Google searches are seeking local information, so having a strong local SEO (Search Engine Optimisation) strategy is key to drive more traffic to your website. Maybe your business currently doesn’t have a website and only relies on word of mouth or footfall to your store. Well with the way the world works now and how the internet controls a lot of people’s lives you are really missing out on a lot of customers if you don’t have a website.
For example: Let’s say you are a builder. You have a van and a few employees but no website. Your competitor has a website and a van and a few employees. If someone searches for builders in your local area, who do you think they’re going to find first? You with no website, or your competitor with a website which lists all of their services and can provide a free quotation all through their website.
Never close again
While you might not want to be serving customers at 2 am, some people like to browse the internet then. So having a website allows you to interact with customers even when you’re not open.
Although you may not be able to answer the phone at this time, it certainly informs the customer a lot more about what you do than if you didn’t have a website.
This works especially well if you are a shop. You would never have to close, as customers would be able to place orders while you sleep, and when you’re awake you can fulfil them! Simple as that.
Yes you need a website. Customers just expect businesses to have websites now a days. You also don’t want to fall behind your competitors and let them take the lead.