The Challenge & Proposal
Just Trousers UK is an online store providing smart, comfortable and quality trousers for Women of all ages. Nicol the owner of Just Trousers UK previously and still runs www.laurietrousers.co.uk but needed a website that could provide a simpler and easy to use experience for the customer.
Who Are Just Trousers UK?
Just Trousers UK is the brainchild of the daughter of ‘Hazel Walker and Daughter’ (HWD), also known as Nicol. Hazel and Nicol currently have ladies clothing boutiques in the Yorkshire/Nottinghamshire and Herefordshire areas. These are also the homes to their ‘click and collect’ service. Hazel is a bit of a celebrity in her local area and ‘rag’ trade, having been in business for an incredible 45 years!
How Did Kaizen Five Help?
By using the power of WordPress and WooCommerce we were able to create a lovely looking site that attracts the user’s eye, while also having an amazing and wide range of functionality.
Starting from a simple theme we rebuilt the site into what it is today and working closely with Nicol we managed to take her vision from her head and create it into a fully functioning eCommerce website. justtrousersuk.com now allows the user to browse the online store with or without an account, manage all of their products via a wishlist, checkout with multiple different payment methods, manage orders and account details with a powerful dashboard simple for the user to use and many more features.
Nicol let us know that she has big plans for Just Trousers UK, and that’s exactly why we picked WordPress to build this site on. It’s very scalable and easy to add hundreds if not thousands of different products and variations. On the previous website, Nicol couldn’t put specific variations on sale without changing the price of all of the colours. Using WooCommerce we can change the price and stock of every single possible variation of a product, and this is a feature that Nicol loves!