5 Ways Digital Marketing Can Scale Your Company. Digital marketing is fantastic and can help any type of business grow from strength to strength. If you’re looking for a way to scale your business, then digital marketing is the perfect solution. Instead of relying on the same old referrals and same customers each month, you can attract new loyal customers through a number of different avenues.
More customers = More Money = More Staff = More Productivity = Business Scaled!
Let’s take a further look into this.
1. A faster, and better looking website.
A website not only helps you get found online but also allows people to reach out to you and learn more about your business without having to talk to you directly. You can provide some great information and fast answers for your potential customers and if you have the budget you can even hire an agency like Kaizen Five to build you a website that smashes your competitors out of the park!
If you don’t already have a website, let me show you some reasons why you need one. Here are 5 benefits to having a website.
- Online Presence 24/7.
- It Cuts Costs.
- Information Exchange.
- Fresh Content.
- Integrate SEO.
2. Digital Communication
Let’s say you own a large community-based business like Airsoft, or maybe an event. You can’t individually call all 5000 people up, so you need to find a way to be able to tell them all at once. Two ways you can do this is by using social media, or an email newsletter.
This brings a whole new level to your business. Not only can you tell your current and new customers about offers and discounts, but also bring them up to date with the latest news within your business. Consumers love seeing the personal side behind a business, so this is why digital communication is so important! It’s also only going to grow from now onwards.
3. Streamlined Sales Strategy
As I mentioned before you may currently rely on referrals from current customers or the same repeat business which is absolutely fine. But if you want to scale you’re going to have to do more! Digital Marketing allows you to really streamline your sales strategy. You can use SEO, PPC, and Email Marketing to create a great sales strategy.
You can build your strategies to be simpler and faster which is what consumers like these days. Long gone are the days of waiting. By combining a website with a fantastic online sales strategy you’re on for a win if it’s all set up correctly. Please feel free to get in contact with us if you need help setting this up.
4. Measure Digital Performance
Course you can measure your real-life referrals using a spreadsheet or a notepad, but you can’t track who’s talking about your business or where your referrals are coming from sometimes. With digital marketing, you can track absolutely everything so you know exactly what customer came from what advertisement, or what social media post!
Here are a few elements Google Analytics (Tracks key metrics on your website) tracks:
- See how many users are on your site at any one point.
- What cities and countries your users are based in.
- What devices your audience uses.
- Find audience interests.
- The channels that drive the most traffic.
- Track exactly how users navigate throughout your website.
5. Listen and respond to your customers using community management
People are talking about your brand online in today’s digital world. Participate in the conversation to actively engage your audience and build brand loyalty. Answer their queries, but go above and beyond by using your social media channels to make new relationships. Customers that are pleased with their experience become brand ambassadors. At its core, social media is about forming connections. Make your company more human by implementing community management.
Pro Tip: Surprising your top customers with a physical presence is a considerate approach to create goodwill with them on social media. Connecting your internet marketing to a real-world event goes above and beyond in converting followers to enthusiastic fans.
That’s 5 ways digital marketing can scale your company. Hopefully, you have learned a lot and taken away some great information. If you need an agency to help you set everything up and build you a campaign and website ready for success please feel free to get in touch here: Contact Kaizen Five.
