5 Reasons Why Your Facebook Ads Aren’t Working: Just started running Facebook ads and you’re losing money month after month? It’s not facebooks fault! You probably don’t understand them well enough, or there are a few common mistakes you’re making. But don’t worry, we’ll give you 5 tips and reasons why your Facebook ads aren’t working and not making you money!
You’ve probably run ads on Facebook and got thousands of impressions and clicks, but nothing is converting! The reason is that Facebook ads are probably very different if you have come from Google Ads or another form of advertising.
Let’s jump right into it.
1. Bad Audience Targeting
Both under-targeting and over-targeting are bad. You may target individuals on Facebook based on their age, gender, location, hobbies, job, income level, likely habits, and more. The possibilities appear to be limitless.
If utilised appropriately, this is a fantastic Facebook tool.
You should specify your target audience before logging into Facebook Ad Manager. Your campaign must have a broad aim, which Facebook divides into the categories below.
What you chose above will have a big impact on how much targeting you should conduct. If you want to raise brand awareness, you should start with a much larger audience. Ads should be targeted at more particular audiences as you progress from awareness to consideration to conversion.
If you haven’t set up a Facebook Pixel, you’re missing out.
Facebook allows you to target people not only based on their behaviour on the site, but also based on their interactions with other aspects of your company. Installing a Facebook pixel on your website allows you to measure conversions from current ad campaigns and retarget visitors to your site.
2. Bad Creative
Consumers are stopped by the creativity, but they are drawn in by the text. Getting the attention of consumers is no easy feat, but there are several strategies to employ in your ad design.
You have a variety of possibilities on Facebook, from single photo advertising to carousel ads to video ads. Your creativity will be crucial in each of these formats.
Single Photo Ads
The most frequent form of ad on Facebook is a picture ad. They have the appearance of a regular Facebook post, with text, your page name, and a photo of your choice. Text overlays should be used with pictures to increase impact; however, the text should not take up more than 20% of the image. Your ad will receive more visibility as a result of this.
Video advertisements, without a question, cost the most to produce. Whether it’s an animated video or a commercial, production costs may add up quickly. Videos, on the other hand, provide an intriguing possibility for ad performance. Within Facebook, video advertisements instantly play, providing you the opportunity to capture customers’ attention straight away. More significantly, you can communicate a lot more information with a video than you can with a single photo or a carousel photo ad.
If you can get over the early production obstacles, video advertising may be quite effective.
Carousel advertisements enable you to connect numerous pictures to build a story with your ad. These are underused, and Kinetic Social claims that they perform 10 times better than single image pictures in terms of click-through rate (CTR).
3. Bad Copy
Your Facebook ad’s copy will make or break it. You have a chance to catch your audience’s attention if it’s interesting and succinct. Text that is long and confusing is not appropriate for Facebook. This is partly attributable to the fact that the typical human attention span is eight seconds.
The title, text, and newsfeed link description are the three copy parts of Facebook advertisements. Each of them has its own set of best practices. If your Facebook advertisements aren’t performing well, consider rearranging these components.
Key parts to Facebook ad copy
4. Landing pages don’t match the ads
You don’t have a message match if your ad doesn’t look like the landing page you’re sending them to. This leads to a greater rate of desertion, which hurts your bottom line.
For example, let’s say you’re a bakery and your ad on Facebook is showing all the new doughnuts you guys are offering. MMMM delicious! But oh wait… your landing page is all about sausage rolls? That’s completely different and no one (unless you absolutely crave a sausage roll at the time) will checkout.
Make sure the landing pages match the ads!
5. You don’t have a real budget
Spending $50 on Facebook ads will not result in an acceptable return on investment for your company. This is a simple truth.
Your business must be dedicated to the process and have actual ad expenditure to back it up if you want to make a mark on Facebook (or any other kind of advertising). Traditional advertising tactics (print) are frequently included in recurrent annual expenditures for businesses. If you’re part of a larger business, you might be able to persuade them to shift ad expenditure from outdated tactics to newer ones like Facebook advertising.
5 Reasons Why Your Facebook Ads Aren’t Working: Confused to the point you’re scared? Don’t worry! We can help. We’re pros at Facebook ads and can run and manage your campaigns for you while keeping them cost-effective. Learn more about Facebook ads here or get in touch to learn more about us and how we can help!