5 Reasons Why You Need SEO in 2021: While many think it is, SEO isn’t dying. Let’s start by clearing that up. While many think apps are going to completely take over, they aren’t! Search engines will now always be apart of our every day life’s for at least the next 20 years.
Let’s discuss 5 reasons why you need SEO in 2021.
To start with, what is SEO?
Search engine optimization, or SEO, is a digital marketing approach that improves your website’s exposure in organic search results, resulting in more organic traffic. This includes “natural” search results on Google, Bing, Yahoo, and other search engines, which are frequently displayed alongside paid ad listings.
Many people refer to organic results in the SERPS as “free” listings because you don’t have to pay Google (or others) to appear there. Getting to the top of the SERPs, whether your company is B2B, B2C, or an eCommerce website, is no easy task.
It’s not just about keyword rankings when it comes to SEO; it’s also about a positive user experience, highly relevant content, domain authority, and so much more. As a result, the experience of a digital agency like Kaizen Five is priceless.
5 Reasons Why You Need SEO in 2021
1. Increase brand visibility
According to data, roughly 80% of people disregard sponsored adverts in Google search results, preferring to click on an organic listing instead.
So, first and foremost, SEO is required to ensure that your website ranks organically for relevant queries. Customers will never find you if your website does not appear for brand-specific searches or keyword searches for the items and services you offer.
It’s no secret that your website needs to be on Google’s first page to obtain the highest return on investment. In fact, according to recent 2019 estimates, the top organic search result receives 31.7 percent of all hits. And the truth is that without even the most fundamental SEO pieces in place, your website will never rank well or attract qualified traffic. As a result, one of the most important benefits of SEO is improved SERPS visibility.
2. Beat the competitors around you
One of the best things about SEO is that it can help businesses of all sizes prosper online. Even small local businesses may benefit from it. This is when the term “local SEO” comes into play. Local optimisation tactics can boost relevant traffic to your website in important locations and earn local leads that might otherwise go to the major brands in your industry by establishing a local online presence.
Furthermore, over the last year, Google’s search results have swiftly developed, and it’s no longer only about “natural” organic placements. There are now even more opportunities for SEO with the addition of Rich Snippet boxes, Local Pack results, and Business Knowledge Panels.
3. Build brand trust & credibility
SEO is critical for establishing domain authority and demonstrating to search engines that your company is reliable and trustworthy. Google utilises the E-A-T (Expertise, Authoritativeness, and Trustworthiness) measure to identify high-quality pages, therefore it’s critical for a company to create high-quality content that’s relevant, distinctive, and industry-specific. Branding, landing page content, blog postings, and social media interaction are all parts of your online presence that must be maintained for quality and consistency.
While improving domain authority with SEO is not a rapid process, higher trust from search engines will eventually lead to better SERP exposure, and nothing enhances user trust more than a listing right at the top of the search results.
4. Effective long term investment
One common objection about SEO is that it takes too long to provide results, so many people turn to paid ads for the “quick wins” they may provide. While these quick leads are unquestionably beneficial to a company, the beauty of SEO is that it is a marketing investment that pays off in the long run. You’re no longer visible if you switch off your paid advertisements. However, if you include SEO into everything you do over time, your company will experience long-term development because to important organic visibility.
5. Delivers Great Insights
Another benefit of SEO is that it provides useful information from which you may learn. You may construct your online strategy using tonnes of data collected from your website using Google Analytics tracking and valuable tools like Search Console. Indexing insights for improved technical SEO, bounce rate reports to assess content quality, or heat maps to better analyse user behaviour on your site are all examples of this.
Not sure whether or not your business needs SEO? Well it does and here’s a video of our founder Max Loyd explaining 5 reasons why your business needs SEO:
If you’re not sure how to do SEO and need a company to help you please feel free to contact us here: Kaizen Five contact us. To learn more about our SEO service please click here. To learn more about SEO pricing please click here: SEO Pricing. Already doing SEO and need a free audit? Click here!
