4 Ways To Generate More Leads On Your Site: Almost everyone is capable of building a website. However, not everyone can utilise their website to attract the volume of visitors and leads necessarily to achieve their objectives.
Your lead generation approach needs to be strong enough to provide results, whether you’re running a blog or an online business.
When it comes to drawing visitors and persuading them to take some form of action, your website should do the majority of the work for you. They should be easily guided through various online sites and have their inquiries answered.
Here are 4 ways to generate more leads on your site.
1. Capture Emails
Whether you’re just launching your new business, or have been around for 10+ years, capturing emails is extremely important and beneficial. Encourage users to sign up for your email list so they can either count down to your launch or hear about your company’s latest updates.
This can be a great way to generate a lead list for your business. Make sure you are using the correct GDPR strategies so you can legally capture emails.
2. Add Contact Forms To High Traffic Pages
Whether it’s a landing page, or a simple service page – adding a contact form above the fold can bring you a lot of business from your website.
Sometimes users want to get in touch with you but have no idea how. Implementing a contact form to your page will allow them to get in touch with you without having to make 1 or 2 extra clicks. You can even offer something free in return for filling out a form. Most of the time this is a newsletter, or a free PDF on something related to the page.
3. Use Exit-Intent Technology
Did you know that 55% of consumers only stay on a website for 15 seconds or less? That does not give you much time to grab their attention, hold it, and then convince them to take some sort of action on your website. If you want to produce the desired amount of leads, you must consider how to do it even while consumers are actively attempting to leave.
Exit-intent technology from OptinMonster analyses user behaviour on your website to predict when visitors are likely to leave without taking any further action. Users are enticed to join up via a popup notice that appears when they move their cursor over the exit button.
4. Utilise Live Chat
Companies typically respond to client inquiries within 12 hours. Many will find that this is simply too long a wait for a response. Users’ expectations for speedier reaction times are not surprising given how quickly technology is developing and facilitating connections between businesses and customers.
By being present to assist your visitors, live chat may help you create more leads while resolving these annoying issues for your visitors. Instead of waiting for a salesperson to contact them, customers may get their queries answered immediately. It makes you appear trustworthy to users while saving you time and aggravation.
5. Testimonials, Testimonials, Testimonials
Using social proof is a terrific approach to show visitors that your website is a reliable source of information. Social proof may take many different forms, such as customer reviews, brand badges shown on your website’s homepage, and client testimonials. Its goal is to win over your visitors’ trust so that they are more likely to convert.